Here are some rules that can help you create the
makeup look you want.
Less is best.
Foundation should match the skin exactly so there are
no lines of demarcation.
Concealer should be only a shade or two lighter than
Powder should match the foundation exactly or go on
translucent so as not to affect the color of the foundation.
Eye shadow colors should be neutral or pale shades
ranging from pale beige to pink to tan, brown, dark brown, and
Eye shadow color (when used as a brow tint), should
match the exact shade of the existing brow hair.
Eyeliner on the upper lid should be a darker color
than the line along the lower lid (which should be a softer shade of
beige or brown).
Blush can be almost any color as long as it
coordinates with the lipstick color, but it must be blended on
softly, without any noticeable edges.
Lipstick guidelines are more versatile, from neutral
to bold, with the only suggestion being that smaller lips should
wear brighter shades than larger lips.
To create a tanned appearance, use golden brown and
chestnut shades for your blush, eye shadows, contour, and lipstick,
but do not, under any circumstances, apply a foundation or bronzer
all over the face if it leaves a line of demarcation at the jaw or
If you are wearing wardrobe colors like red or pink
you can match your lipstick with that color. However, try not to
clash color tone. For example, if the outfit you are wearing is
peach or coral, your blush and lipstick should have that same
underlying color or be a neutral tone.
Color Mistakes to Avoid
Don't wear white or very pale lipstick. This can make
you look like a ghost.
Don't wear blue or green makeup!
Don't wear navy blue eye shadow. Stick with neutrals,
pinks and plums, or black, which look smoky. Navy tends to look
Don't wear dark brown or black lipstick. (On Dracula
it's great; on women, it looks like death.)
Don't wear really shiny eye shadows.
Don't wear rainbow-style eye shadow designs. Always
blend the edges of color.
Don't wear eye shadow applied as a smudge of black
around the eye, unless your objective is to look like you are in a
punk rock band.
Don't wear clashing blush and lipstick; they should
be in the same color family.
Source from Paula Begoun
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