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Make It Personal
Whether you have a website or an advertising space like
a BeautyStaffs page, you need to make the most of it.
One of the best ways to draw in potential customers is
to show the warm, personable, and genuine person behind
the business. You are more than a faceless chain! Put up
great photos of you and your staff, and don’t forget to
mention your stellar credentials and customer
testimonials.
See an example here.
Offer Coupons & Freebies
Money talks. Coupons play a major role in attracting new
clients, whatever your business. You can stretch your
advertising budget by piggy-backing a coupon or discount
offer on to your ad.
Click here to see an example of
a BeautyStaffs coupon.
Pay-Per-Click Advertising
The ads flanking search results are paid advertisements
triggered when someone searches for a relevant term. For
example, a user searching for ‘hair stylists’ will see
ads for hair salons and stylists. But pay-per-click
advertising differs from traditional advertising in that
you pay only when someone clicks on your ad. You’re
effectively paying for highly targeted traffic and
website exposure. Pay-per-click campaigns can be
customized so that only search engine users in select
cities or metros will see your ads.
Learn more about BeautyStaffs’
PPC options here.
Google Maps Advertising
Contrary to popular belief, it is possible to get free
Google advertising. Register your business with Google
Maps and you can get free advertising – including an
image and a coupon -- whenever someone searches on
Google Maps for your type of business. The catch: most
of your competitors will also be on Google Maps. To
optimize your Google exposure, sign up for BeautyStaffs’
Google Local advertising package, which includes
advertising on Google Maps as well as a more prominent
paid Google Local search ad.
Learn more about this economical option here.
Text Message Advertising
Our inboxes are now so flooded by email advertisements
that we ignore the vast majority of them. But when is
the last time you didn’t read a text message? Quick,
inexpensive text messages allow you to reach your
clients instantly. Text messaging is especially
effective because only people who have opted to join
your distribution list receive your messages. Encourage
customers to opt-in with a coupon or special offer, and
then use text messages to announce sales, distribute
coupons, or otherwise connect with your customers and
keep them coming back. Companies such as Trumpia offer
affordable messaging bundles that include text messages,
instant messaging, and social network messages.
Click here to learn more. |
